What is Perplexity AI? Why is it Better than ChatGPT and Gemini?


What is the first thing that comes to your mind when you hear the word artificial intelligence or large language models? Obviously, ChatGPT or Gemini. But there is another emerging AI chatbot called Perplexity AI. With perplexity, one can get concise and source-linked answers that are helpful in various sectors. Moreover, it is better than other AI models in so many ways, as it does not run any ads, gives real-time information, and has a clean design. Also, using natural language processing (NLP) gives a conversational tone to give answers to human queries. Well, it is important to know what exactly this Perplexity AI is and why it is one of the best AI models. 

What is Perplexity AI? 

Perplexity AI is an AI model that uses large language models to respond to users’ queries. Aravind Srinivas, Andy Konwinski, Denis Yarats, and Johnny Ho are the founders of this AI model, who founded it in August 2022. Its headquarters is in San Francisco, California, US. To understand the text data, Perplexity AI uses natural language processing. Furthermore, it provides instant and reliable answers based on your prompt. The best part about this AI chatbot is that it also offers source links. 

Perplexity AI: Features

1. Focus Modes

Perplexity offers a unique focus mode that allows users to get the answer based on their demand. Furthermore, they can select the mode they want, and once it is selected, the AI will search for the answer to the user’s query from that mode only. For example, if the user asks a question and selects the academic mode, then the AI chatbot will provide answers only from the academic field. However, the feature is only available in the premium version. There are six different focus modes, and they are:

  • Web

  • Academic

  • Math

  • Writing 

  • Video 

  • Social

2. Contextual Memory

The chatbot has a contextual memory, which means it saves the query history and allows users to follow up naturally. Moreover, once the user asks a question and continues adding more queries related to the same, this AI chatbot answers in a structured form. To use this feature, ask a question to the AI, for example, “Who is Taylor Swift?” Add another prompt asking, “Give more information related to her personal life.” In this scenario, Perplexity gives an answer considering the “her” used here is for Taylor Swift.

3. Attachment Feature

In the attachment feature, users get three free to add files or PDFs along with the query. It acts as reference material to the perplexity. Additionally, it helps users to find more accurate and structured answers. Instead of typing a query, users can directly use the PDF and files as questions and get answers based on the content present in them. Moreover, if you have the pro version, then you can use the attachment feature for unlimited times.

4. Related Searches

Related searches are one of the unique features that is not available in any other chatbot, whether it is OpenAI’s ChatGPT or Google’s Gemini. In this feature, the user gets related queries and answers. For example: The user asked a question: “What is digital marketing?” Now, Perplexity AI adds a section of related searches, such as “benefits of digital marketing,” “digital marketing best practices,” etc.

Who Can Use Perplexity AI?

Perplexity AI is helpful for everyone and can be used for any type of query, whether it is related to technology, reasoning, comedy, etc. Well, it is useful mainly for:

1. Students

It is helpful for students for academic research and fact-checking. It simplifies complex topics that can be difficult for the students to learn. Furthermore, it offers tricks and tips to enhance memory power and learn the lessons easily. The study says that the Perplexity AI helped a large percentage of the students with all the subjects. 

2. Engineers

Perplexity AI is helping engineers with its feature of code generation and refactoring capabilities. AI is contributing to a large portion of technology and is mainly useful for artificial intelligence and machine learning jobs. Moreover, analyzing previous data provides information to predict potential failures and success chances. It is also useful to test products and designs. 

3. Digital Marketer

In the field of digital marketing, Perplexity AI plays an important role. It is helpful for content generation, search engine optimization, social media marketing, and more. This AI chatbot helps create plans and implement new strategies. It also helps in doing off-page activity and outline generation. It also allows you to check the trending keywords on the search engine along with sources. 

Perplexity AI: Pros and Cons

Pros

1. Unlike other AI search engines, Perplexity provides quick and detailed results that are helpful for the users. 


2. It offers the sources link, which can be beneficial for students and researchers so that they can add reference links in their reports.


3. Another good part about this chatbot is that it offers four different models to give answers: Auto, Pro, Reasoning R1, and Reasoning o3-mini.


4. It allows users to search images and videos and even generate image features. This feature is absent in many of the other AI models. 

Cons

1. The response quality can become inconsistent, and sometimes the answer is also inaccurate. So, cross-check it on other search engines.


2. Users should not be reliant on this AI, especially researchers, as it cannot explain complex scientific topics.


3. The free version offers limited features, and it also requires a stable internet connection to work. In low-connectivity areas, using Perplexity can be annoying.

Perplexity AI: Pricing

Perplexity AI has two pricing plans:


Standard: 

  • free to use


Professional:

  • $20 per month

  • Unlimited free searches

  • 300+ pro searches per day

  • Choose a smarter AI: pick from Deepseek R1, OpenAI O3-mini, Claude 3.5 Sonnet, Sonar, and more.

  • Upload unlimited files

  • Search your files in Spaces

  • Get $5/month in Sonar API credits

Bottom Line

Perplexity AI is one of the popular AI models that works on natural language processing. It is useful for everyone, especially students, researchers, engineers, and digital marketers. Furthermore, the main features of this AI chatbot are its focus modes, contextual memory, attachment feature, and related searches. Users can use the free version, and for extra features, try out the pro version that costs $20 per month.


Frequently Asked Questions (FAQs)


Ques: Is Perplexity AI reliable?

Ans: Perplexity AI offers highly accurate results but it is an AI tool that can make mistakes.


Ques: Who owns Perplexity AI?

Ans: Aravind Srinivas, Andy Konwinski, Denis Yarats, and Johnny Ho own Perplexity AI.


Ques: Is Perplexity AI safe for students?

Ans: Yes, Perplexity AI is safe for students but not for younger students.

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